Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. You did it: your donation appeal was a success. Make sure your website is mobile optimized for donors using their cell phones.

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Action Donation Social Media Donor 334

NonProfit PRO

FEBRUARY 23, 2022

The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged. We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year.

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Gift Retention Volunteer Rate 279

Bloomerang

FEBRUARY 18, 2025

Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention and the small but powerful changes that can make a difference. Their connection to the cause weakens.

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Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!),

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NonProfit PRO

MAY 3, 2021

For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19.

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Gift Digital Retention Rate 279

Bloomerang

OCTOBER 25, 2024

Donor retention on steroids – Make it monthly I implore you to make soliciting recurring donations a priority. Retention is a phenomenal 80 – 90% compared with under 20% for new one-time donors and just 45% when ongoing donors are added to the mix. In fact, the average annual value of a recurring gift is 10.3 years to 8.08

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Tips Strategy Gift Nonprofit 125

NonProfit PRO

JULY 28, 2023

Legacy gifting offers nearly guaranteed revenue that an organization can count on for long-term planning. But accepting and managing legacy gifts can sometimes pose challenges or even bring up the question, “Is that possible?” regarding less-common donations like annuities or real estate.

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Gift Nonprofit Donation Challenge 246

Bloomerang

JANUARY 6, 2025

The retention metrics that matter Retention is your single most important metricthe easiest, fastest, and most affordable way to raise more money. Use this handy retention calculator to get started. Measure your retention in three ways: 1. One year, you might raise more money and see your average gift size increase.

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Metrics Fundraising Retention Gift 105

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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sgEngage

JULY 5, 2022

Employer matching gifts offer key advantages to nonprofit organizations that strategize for and receive the source of funding. Said benefits often encompass increased individual donations, opportunities for additional corporate funding, improved supporter engagement, and more. What to Know About Donor Retention.

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Candid

DECEMBER 11, 2024

Whether as a flash point response to a crisis, natural disaster, or an election, one-time, smaller donations are becoming commonplace. The language of your online donation forms, scripting, print materials, and any other content should center this language. Make it easy to giveor you risk your supporters abandoning their donations.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. How Do Organizations Collect Donations Online? And a well-designed donation page is key. It’s also how donors prefer to support.

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Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

NOVEMBER 8, 2019

On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday. . Monthly Gifts: A Perfect Way For Millennials To Pitch In .

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Nonprofit Tech for Good

DECEMBER 9, 2022

Major Gifts. One-time and unexpected donations are great, but recurring donations allow a nonprofit to rely on consistency when it comes to individual contributions. There are two types of recurring giving: Monthly Giving Programs and Donation Pledges. This type of donation is similar to streaming services like Netflix.

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Bloomerang

NOVEMBER 21, 2024

What was our average gift amount? What was our retention rate year over year? Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Filter by date. What number of donors gave at end of year? Set campaign goals.

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Calendar Fundraising Gift Social Media 111

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Retention Donor Nonprofit Gift 130

Get Fully Funded

DECEMBER 17, 2024

The data speaks for itselfaccording to the M+R Benchmarks 2024 report : Of desktop users who made their way to a nonprofits main donation page, only 16% completed a gift. For mobile users, the primary donation page conversion rate was just 10%. Make it easy for supporters to complete their donations.

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Donation Process Online Tips 52

Nonprofit Tech for Good

MARCH 20, 2024

Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer. Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [

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Statistics Fundraising Online Nonprofit 226

Bloomerang

JULY 7, 2022

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them.

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NonProfit PRO

MARCH 2, 2023

Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what's the key to unlocking their generosity? It's simple: encourage your donors to automate their giving.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

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Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. 33% of donors give tribute gifts to family and friends. Then, for each tribute gift, create a unique donation page where purchasing the tribute gift is the only option.

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Trend Fundraising Digital Marketing 312

Bloomerang

NOVEMBER 19, 2021

What if I told you that how you recruit peer-to-peer fundraisers and donors could be more efficient and result in more donations over time? . By creating donor retention strategies for retaining your past fundraisers and donors. They’re willing to fundraise on your behalf, which means they may be willing to donate during the year too.

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Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. The Sustainable Giving Report covers this topic in depth and found that 75% of donors have had their finances negatively impacted by inflation but 80% of donors continue to donate!

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Trend Fundraising Donor Donation 300

Bloomerang

JANUARY 10, 2025

People give larger gifts to receive public recognition. If you dont list names, might you lose out on larger gifts? Survey: Another route would be anonymously surveying donors and asking questions like: “How would you prefer to be acknowledged for your donation?” People complain about perceptions of exclusivity.

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Public Donor Gift Disaster 118

Bloomerang

FEBRUARY 5, 2025

Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact. Summary Stewardship is the cornerstone of successful donor retention and long-term fundraising growth.

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Donor Causes Storytelling Relationship 110

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. Consider this: acquiring new donors takes extensive marketing, SEO optimization, and far more pitching to even get them on your donation page, much less promise their support. .

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Retention Communication Donor Strategy 118

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.

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Retention Donor Gift Donation 98

sgEngage

NOVEMBER 4, 2024

In that same spirit, we asked some of our favorite fundraisers to share their best piece of fundraising advice, as a way of paying it forward to other gift officers. Tracey Harrow, private elementary school Make a Special Swag Delivery to Major Donors “Members at the two highest levels receive physical gifts.

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Tips Ideas Share Fundraising 104

Bloomerang

JUNE 3, 2022

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Dear Charity Clairity, When you write “the average dollar retention is just 47%,” I’m not sure what that means. For example, you might look at segments like: Average donation size.

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Retention Rate Stats Donor 116

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! The Donor Retention Crisis—and Why It Matters. I’d bet not. .

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Retention Donor Rate Issue 116

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Autumn 2022. Crowdfunding.

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Fundraising Strategy Nonprofit Social Media 269

sgEngage

JUNE 12, 2024

And your website’s most important asset is your donation form. It’s important to keep your website updated to attract significant traffic and to feature your donation forms prominently on the main page. Let’s explore the eight most common mistakes made on donation pages and simple solutions to fix them.

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Donation Gift Donor Social Media 118

sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Retention Management Tips Nonprofit 109

Pamela Grow

OCTOBER 24, 2024

And of course I wanted to increase our donations. But we do need to raise $350 – 400,000 in donations each year. Now, every single donation letter gets a personalized, hand written note by me on them. And donor love and retention is chief in her priorities. I wanted to be educated. Letters go out within 48 hours.

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Donation Newsletter Donor Fundraising 59