The Communication & Giving Preferences of 641 Online Donors
Nonprofit Tech for Good
FEBRUARY 15, 2025
About the Survey Respondents 641 donors that have made an online donation within the previous 12 months. Communication Preferences 33% of online donors say that email is the communication method most likely to inspire them to make a donation. 46% of online donors have given a tribute gift within the past 12 months.
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