Game On: How Gamification is Changing the Sector
ASU Lodestar Center
MAY 24, 2016
As you can see, the motivation is not just on the consumer’s side of interaction, it can also come from the sponsoring company’s objects. Brian Burke, VP of Research at Gartner, defines 7 key considerations when designing the player experience for gamification: Business Outcomes and Success Metrics. Target Audience. Player Goals.
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