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Nonprofit Donor Retention 101: Always Do This

Bloomerang

Last year I had one of the most positive experiences ever after donating to a relief agency that was intervening in a disaster that had affected our out-of-state friends. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give. Then, more often than not, they stop.

Retention 130
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How to Write the Perfect Donation Thank-You Letter (+Free Template)

Neon CRM

But writing a thank-you letter for a donation can feel different. But thank-you letters for donations that arrive late or contain incorrect information could sever your relationships with those donors. Table of Contents: Why Donation Thank-You Letters are Important How Should You Send Your Donation Thank-You Letter?

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. per click.

Donation 111
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Transcending the Transaction: Relationship Fundraising

Allegiance Group

With both donor acquisition and retention becoming more challenging, your organization must aspire to forge relationships with donors that go beyond a single transaction in order to deepen your donors affinity for your cause. Increase retention rates: In general, less than half of all donors will give the following year.

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A Simple Nonprofit Donation Form Example (and Why It Works)

Neon CRM

There are zillions of articles about how to build the best nonprofit donation form. But sometimes seeing a donation form example can be more effective than simply learning about how to create one. What do the best practices for building a donation form look like in real life? But it also includes recurring donation options!

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

Help everyone keep track of where they stand by adding fundraising thermometers and live donation updates to your website. Use branded donation pages. Studies show that branding your donation pages and creating event-specific graphics will increase your donations significantly. Prepare your fundraisers.

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Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. There is always a reason to say thank you.