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[Workshop] Attracting and Retaining your Major Donors

CauseVox

Major donors can sometimes feel like an elusive prize that only few will ever receive. The key to understanding where major donors are concerned is learning more about them and how to communicate with them effectively. Session I: Effective Major Donor Development with Charles Burge. Are you tired of fundraising? Frustrated?

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How This Nonprofit Increased Donations After Switching to Salesforce

Saleforce Nonprofit

This prohibited us from building important relationships with our community, including our donors and volunteers. Board members and their contacts were often connected to both chapters and corporate donors, but those opportunities were obscured or staff were rowing in opposite directions. Results Following Implementation. Cindy Lackow.

professionals

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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Perhaps it mentioned a specific initiative that donors really liked!

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Navigating The Rest of 2024: Digital Strategy in An Election Year

Forum One

With the news and advertising filling your feeds and phones, election season is in full swing. For example, we know that people still donate to nonprofits during an election year, with fundraising in 9 of the last 10 presidential elections actually increasing year over year. Even in contentious elections, life goes on.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Finally, make sure the “Call to Action” field is set to “Donate Now.”

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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