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Lessons Learned From A Twitterthon

Beth's Blog: How Nonprofits Can Use Social Media

She is making it an annual event, but this year it will happen on 10-10-10. I asked her if she would reflect on her first Twitterthon and share some insights that she is bringing to her second one to improve results. You can’t get that kind of loyalty or enthusiasm by buying a mailing list. 4. Widgets work.

Lesson 98