From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
The minute you understand and act on this, your retention rates will rise. Should I keep deeply lapsed donors in my communication stream? You need to age-stratify your list and keep older lapsed donors in your communication stream. If they don’t update their card, pick up the phone to call and ask. How lapsed is “lapsed”?
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