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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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How to Bundle Your Nonprofit’s Donor Communications

Bloomerang

You can use a calendar, whiteboard, Excel sheet , Word or Google Doc, or other resource to do this. I recommend putting all of this into a master road map or creative brief that everyone has access to. For some organizations, this may result in more than one donor communication in each month, and that’s OK.

professionals

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DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation. YOU can do it! Step 2: Goals.

Metrics 219
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How to Keep Your Email Subscribers Engaged

NonProfit Hub

Map Content. This information can help you map out the content to match with their behaviors. You can easily do this by creating an Excel document or Google doc to organize your content and identify what will go to which segment of your audience, and at what time.

email 64
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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

TweepsMap is a free tool that provides a visual, interactive map of your Twitter followers by country, state or city by simply logging in with your Twitter ID. Tripline is a clever way to visually plot check-ins on a map that can be shared with others. PowerPoint Maps Online :: powerpointmapsonline.com. Screenr :: screenr.com.

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Reviewing Tweetnotes from The Extraordinaries

Amy Sample Ward

Integration : I think that the ability to pull in a google document, slides, notes, and so on really adds to the value of the tool – it also separates it from many of the other tweet-pooling tools out there. Or, for use in campaigns, either for those wanting to track a campaign or as part of the public-facing campaign map.

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100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

GlobalTweets is a website which plots recent tweets from all over the world on a map by using their geographical information. Google Chrome :: google.com/chrome. Google Chrome is a free web browser for Windows XP, Vista, and 7. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. It is a must download!

Web 262