New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
Use virtual tools to manage campaign internally (Yammer, Google Docs, Listening Dashboards, Private Facebook Groups, etc). Hold weekly interdepartmental meetings. Encourage brainstorming. Give staff space and time for creativity and to think. Develop shared language. Cross disciplinary teams.
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