“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr
3rd Sector Labs
JUNE 17, 2014
” In Caity’s example, we saw an organization where a 2 percentage point improvement in its donor retention resulted a fundraising increase of over $150,000 on a donor file of 60,000. QUESTION: How often should an organization communicate with a donor? Does data quality really impact the accuracy of growth scores?
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