Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Stay tuned for more … Sharing Some Facebook Friday Insights. Facebook Strategic Objectives. I asked folks on Facebook: “ What is your organization trying to accomplish on Facebook with its Fan Page? Techniques for More Engagement. This is a fairly small staff, with limited resources.

Social Media 105

Social Media Fun Experiment Media 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Everyaction

MAY 24, 2018

Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Even though online revenue grew last year and the year before, every individual email metric declined. One of our favorite EveryAction features is FastAction.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Discussions on how to improve results are rarely part of staff meetings. In addition to weekly check-ins, the organizational dashboard includes key performance metrics related to goals as well as more detailed metrics.

Culture 117

Culture Data Measure Social Media 117

Connection Cafe

DECEMBER 15, 2017

Facebook, LinkedIn, and Twitter are for social networking. Reddit, Quora, and Digg provide discussion channels. Facebook, for example, has Facebook Groups and Messenger which allows you to communicate more directly with your supporters. Facebook is considering moving all organic page content to a new, segregated feed.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.”

Social Media 98

Social Media Train Training Network 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. It is really a technique to understand relationships. One of the first social networking analysis map was created by Jacob Moreno. Communications flows.

Analysis 105

Analysis Social Network Social Media Network 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The I’ve using the technique to deliver conversational keynotes at conferences. The Colorado Trust blog has notes here.). Some Reflections.

Reflection 104

Reflection People Network Colorado 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While each question was discussed at some point during the session, the team also made a concerted effort to not strictly adhere to an outline. Our first thought was something along the lines of, success means: “3,000 twitter followers by the end of the year” or “A Facebook post with 25 likes.” What was easy about defining success?

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

One of the themes I’m going to discuss is the Art and Science of Engagement. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Register here. After conversation starters is to make connections.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Says Tom, "We don't talk about Facebook or Twitter. The post goes onto discuss the balance between conversation and content.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. He discusses a way of seeing both the big strategic picture and the smaller immediate tactics. 2: Use listening techniques to develop a deep understanding of the audience. Example: Red Cross.

Social Media 118

Social Media Media Social San Jose 118

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What works?

Comment 97

Comment Artist Social Media Hype 97

NTEN

JUNE 20, 2011

Every campaign, every organization, and really, even every individual engaging with others online has a set of tools and techniques they've learned from and rely on every day. Epic Change had an organizational account and almost always gave a URL they were using in email, Facebook, or Twitter a unique URL that matched the content or ask.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't facilitate the whole room discussion around the slides which I usually do because I worried about going over time. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? But jet lag and three lattes makes that difficult.

Reflection 50

Reflection Slides Metrics PowerPoint 50

NTEN

SEPTEMBER 8, 2010

I review both fundraising and friendraising techniques and how to take them, to varying levels, online – from email solicitations and events to social media and websites. It also started Facebook and Twitter feeds to allow volunteer hosts find one another and discuss their party plans. Online Metrics as of June 23, 2009.

New York City 65

New York City Campaign Community Build 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

ve already partnered with 50 non-profits, like Care2 , Greenpeace , and Amnesty International The question it raises for nonprofits is, join an existing network like Facebook or MySpace or build your own social network or combination? The Wild Apricot Blog has published a nice list of ten examples of how nonprofits can use Facebook.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

As bloggers and others give it closer scrutiny, we're hearing a debate about which Facebook App is better? See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). Dave Winer describes in detail why Why Facebook Sucks.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2009

The session provided an overview of networks, introduction to different network types and typologies, an overview on network mapping techniques, and a diagnostic that helps those leading networks identify areas of strength and improvement. Network use of social media tools and strategies incorporates metrics and ongoing learning experiments.

Design 50

Design Social Media Remix Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

Facebook 102

Facebook Network Metrics Nonprofit 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Thinking through a strategy requires more reflection and discussion within the organization and some level of experience with the tools. I think after the first day's focus on strategy, people were very much interested in getting into the techniques, tactics, and tools. Set up a Facebook Page. Setting up a blog.

Reflection 56

Reflection Wiki Instructional Instruction 56

Bloomerang

JULY 20, 2023

Platforms like Facebook, Instagram, Twitter, and TikTok are great for engaging with younger donors. For instance, you might ask supporters to conduct Facebook fundraisers on your behalf. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 78

Ideas Online Fundraising Tips 78

Achieve

FEBRUARY 9, 2024

To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Repurpose email content into your next Facebook post, with a link to sign up for your email newsletter. So, how can your nonprofit break through the noise and establish strong connections with supporters?

Digital 52

Digital Communication Tips Poll 52

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like. Whether you’re hoping to better. engage with donors online. millennials.

Digital 105

Digital Communication Tips Virtual 105

Forum One

JANUARY 26, 2024

With the most recent onset of generative AI-powered tools becoming mainstream and accessible to all organizations, SEO is discussed more and more. PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times. Have an idea for SEO strategy you’d like to discuss?

International 90

International Strategy Search Structure 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like millennials. Let’s dive in. Use a multichannel strategy.

Digital 52

Digital Communication Tips Virtual 52

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Marketing an app requires planning and a range of digital marketing techniques and outlets. Establish a social presence on platforms like Facebook, Twitter, and LinkedIn early on in the development process. Leverage social media.

Effective 52

Effective Marketing Press Review 52

CauseVox

JUNE 5, 2023

While incorporating insights provided in our webinar with Maria Bryan, we’ll demystify the content planning process, discuss trauma-informed storytelling, unpack resources , and help you create content that converts. So, are you ready to harness the power of social media for your fundraising efforts?

Social Media 65

Social Media Storytelling Media Effective 65

CauseVox

MAY 11, 2023

Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. Fathom Fathom is another AI-powered meeting minutes tool that automatically records, transcribes, and summarizes important meeting discussions.

Tools 60

Tools Amazon Analytics Language 60

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

For yesterday’s call, I invited Bob Filbin who is the data scientist from DoSomething.Org to share some simple recipes about how to measure conversion after reading his excellent post “ Know the Difference Between Metrics and Data ” where he discusses a DoSomething video that got 1.5 What are our best ads on Facebook?

Measure 120

Measure Social Media Media Social 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

You may also want to improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that are relevant to your organization. Change does not happen in organizations unless there is education through discussion. This is a different way of working. Measurement.

Social Media 107

Social Media Map Strategy Media 107

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Connected TV.

Retention 52

Retention Gift Rate Conversation 52

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Get them on Facebook and Twitter. I shared some learnings from my Birthday fundraiser on Twitter and Facebook. Then, grab the search RSS feed and add it to your iGoogle.

Social Media 62

Social Media Media Cancer Social 62

Bloomerang

JUNE 25, 2021

And I’ll be moderating today’s discussion as always. These companies like Bloomerang, they are listening to your feedback, and they are making modifications to make your life easier, simple, and to boost your bottom line fundraising results, retention results, all the key metrics. Thanks for being here. I’m Steven.

Database 67

Database Donor Video Mail 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Facebook reports that almost three quarters of its 1.2 Citizen Digital Engagement in Policy Discussions and Action. Girlup uses its social media channels to engage its audience about policy initiatives to support girls around the globe. ( Flickr ; Blog; Facebook ; Twitter ; Youtube and others).

Policy 104

Policy Social Media International News 104