Amy Sample Ward

DECEMBER 2, 2009

’ – Jonathan Waddingham from JustGiving has a great post up today: "The advent of Facebook fan pages has been great news for brands wanting to create communities without having to build their own social network. "You want to develop a stronger, more passionate community.

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Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? or not work ??? This thinking approach keeps us from fondling the hammer.

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Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. Once you have defined your goals and objectives, create a social media ROI spreadsheet to monitor and report your progress from month to month. In the far left column of the spreadsheet, list the metrics that you want to monitor. Learn Basic HTML.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Many nonprofit social media managers shared tips and advice. What’s your “sexy&# social media metric? Data Analysis. Many answers here.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

I first came across their thinking and work on building social networks for social change via the resources section on the Barr Foundation web site back in 2006. Peter Plastrik and Madeleine Taylor co-wrote " Net Gains ," one of the first practical handbooks on building and working in networks for social change.

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Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

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Michael Stein's Non-profit Technology Blog

JULY 13, 2008

There's been a lot of excitement in the last year about social networking in general, and about Facebook in particular. And a lot of talk about the value of social networking for non-profits. Six months later the (lil) Green Patch application is one of the most popular on Facebook, with of 6 million users!

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Care2

OCTOBER 20, 2010

Yesterday in part one " Measuring the Impact of Your Social Media Program " of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. Social media is fundamentally about engagement, which is the interaction among people. Engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

A few weeks ago I had the pleasure of speaking with Vikki Spruill, Ocean Conservancy 's President and CEO and members of her communications team, Laura Burton Capps, and Dove Coggeshall about their recent experiments and learning on Facebook. She initiated a discussion about how to test some of Shirky's ideas.

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Conservancy Reflection Social Media Learning 102

Care2

MAY 4, 2010

Is Twitter a News Network or a Social Network? A new study concludes that Twitter has evolved more into a news outlet then a social network. Spreadsheet Aerobics: Actionable Measurement for Social Media. Beth Kanter wrote up a terrific post on how she tracks the success of her Facebook Fanpage.

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Connection Cafe

DECEMBER 15, 2017

Commit only to a certain number of social networks that you’re going to be able to manage well. Think about the type of content you have to share and which social channels are most appropriate for that type of content. Facebook, LinkedIn, and Twitter are for social networking. Use the tools provided.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? It uses metrics to measure your results and help you improve your strategy over time. This is using key metrics to harvest insights about what works and what doesn’t and the process of iteration.

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Care2

FEBRUARY 14, 2015

Remember the early days of social media when you did not have to cut through all of the noise and things felt more like a community rather than a popularity contest? Some of this clustering can also be applied to other networks like Facebook. 4) Community Clusters - People who cluster together to discuss or rally around events.

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Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy?

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Care2

SEPTEMBER 22, 2009

Whether managing a fundraising department for a nonprofit or an online marketing campaign for a Fortune 500 company, Senior Management tends to be comfortable with routines, formulas, metrics and what they know works. Let’s not even discuss Ashton’s adoring fans all over the world. Here’s why.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. A couple of takeaways from the interview: Leaders Lead Culture Change. Social media is described in terms of the mission, not the tools. We help guide it."

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. Rashmi illustrates how social networks have and are evolving over the past five years from the perspective of an information architect/interaction designer/cognitive psychologist. Is social networking doomed?

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Care2

SEPTEMBER 7, 2012

Harvey McKinnon (Harvey McKinnon Associates) and Teva Harrison (The Nature Conservancy Canada) join Ryann Miller (Care2) to discuss why to have a monthly giving program, what it means for donor loyalty, and the fundamental elements of all good monthly programs. What can your organization expect to gain on Facebook?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This blog post includes some reflections on the instructional design, delivery, and insights that I hope will inform the field building discussion taking place over at the Packard OE Program site. Social media can be filled with metrics to track results. Anupam Shukla and Ms. Monica Wahengbam. Program Design.

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India NGO Network Exercise 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2008

In yesterday's keynote, Charlene Li's key point was in the future, 'social networks will be like air.' In other words, it won't get in your way as you navigate across the web and it will feel inadequate (like you can't breathe) if your friends or social network or "social graph" isn't part of your everyday web experience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. One of the themes I’m going to discuss is the Art and Science of Engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. He discusses a way of seeing both the big strategic picture and the smaller immediate tactics. 4: Identify influencers on social media spaces and cultivate them. 5: Make sure your content has a social life.

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Care2

DECEMBER 9, 2012

My Facebook stream has been filled with nonprofits and businesses asking me to “like” photos, political statements, new products, petitions, etc. Check out this update from Walmart who thought the best way to engage their 25 million Facebook likers was to say “ We know you like to be the first to comment.

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Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. TechSoup kicked off its Nonprofit Live series with a discussion on the Future of Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I've covered arts organizations and social media here and there over the past three years and last winter co-wrote a cover story article with Rebecca Krause-Hardie for ArtsReach. So, thought I'd take an opportunity to query my network via Twitter and Facebook and see what's new. Everyone is a Curator. Another theme of web2.o

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Amy Sample Ward

MAY 14, 2009

Social Networks & Twitter from Natalie Foster: Two Principles: 1. Email still gets a good response - if it will best help you reach your desired output, don’t feel obligated to short change your capacity there to try to use social networking or something else. Everything revolves around the audience.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't facilitate the whole room discussion around the slides which I usually do because I worried about going over time. The workshop was the first time I had used the game with fleshed out scenarios for the small groups to work and an assignment to have a discussion around planning questions: What's the goal? Observations.

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Connection Cafe

AUGUST 20, 2010

Hear from technologists and nonprofits on how to define and implement the ideal strategy and get advanced with metrics to make social a key component of online fundraising and advocacy campaigns. Staying within the social media world and nonprofits, there is another great panel on how social networking is changing advocacy.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

The white paper is based on a roundtable held last year with a number of social media experts. Combining this with the advent of socialmedia tools such as blogs, Facebook and Twitter has made an individual???s The intent was a scoreboard, but a catalyst for discussion that might lead to defining exactly what influence is.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

As bloggers and others give it closer scrutiny, we're hearing a debate about which Facebook App is better? See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). Dave Winer describes in detail why Why Facebook Sucks.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They want to connect.

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Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. Twitter can be a great platform to engage with people though, if campaigners take the time to have back and forth discussions and not just use Twitter to promote blog posts, press releases or fact sheets. Plus it can be a noisy space.

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NTEN

JULY 6, 2011

Peggy shared her experience as the Executive Director of WiserEarth , the Social Network for Sustainability. We hosted community discussions in Oakland, San Francisco, Washington DC, New York, Minneapolis, and Portland. In our case, we have community members on WiserEarth.org, Twitter, Facebook and Linkedin. LikeMinded.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Social Media and social networks allow for the quantum effects, paired elements at a distance. And another multiplier comes from Network Theory (not Einstein directly but building on physics and mathematics) which shows that a network strength is in its Weak ties / Loose connections. Especially in this economy.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2007

There's a lot of resources, ideas, and discussion over at Stop Cyberbullying Site. Another interesting post about going from blogging for professional development to Social Networking as professional development. It may be the basics not social networking tools.) Today is Stop Cyberbullying Day. Philthanthropy.

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