How The Salvation Army Uses Power BI to Boost Major Giving
sgEngage
OCTOBER 8, 2024
With 45 major gift officers and 26 planned giving officers—spanning from Maryland to Florida, west to Oklahoma and Texas—The Salvation Army needed to streamline workflows and improve lead generation for specific gift types and gift levels. It is a lead generation tool that provides fundraisers a way to filter prospects with search criteria.
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