Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
I immediately forwarded it to Nancy Schwartz, because she had blogged about Komen’s Kentucky Fried Chicken partnership and I knew she’d want to follow up. Literally five minutes later (around 4 pm ET), I got the fundraising appeal email from Planned Parenthood (nicely customized with my name and state, I might add).
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