Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
I immediately forwarded it to Nancy Schwartz, because she had blogged about Komen’s Kentucky Fried Chicken partnership and I knew she’d want to follow up. I was so irritated with Komen at that point that I was pretty critical in the interview. That’s when I thought, “Damn, I just newsjacked this story!”
Let's personalize your content