Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift
Connection Cafe
AUGUST 23, 2017
Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. The internet empowers online giving.
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