Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 30, 2011
We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign.
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