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Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength

Beth's Blog: How Nonprofits Can Use Social Media

We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. I was lucky enough to snag an interview with Jessica Kirkwood from HandsOn Network who oversees social media strategy about how the strategy and measurement component for this campaign.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

Companies Are Prioritizing Disaster Relief and Crisis Response. In a recent study, corporate giving efforts accounted for $405 million in contributions related to disaster relief. They recognize their global supply chain can move quickly, enabling them to be on the scene at disaster sites to provide supplies and volunteers.

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The Maui wildfires: A record in disaster philanthropy, an opportunity to ‘get it right’ 

Candid

Part of my work at the Center for Disaster Philanthropy (CDP) involves monitoring philanthropic giving in response to disasters through our annual Measuring the State of Disaster Philanthropy: Data to Drive Decisions (SODP) report. When we can look at numbers immediately after a disaster, it gives us a unique perspective.

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