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Early last year, mobile giving evolved from an emerging technology to mainstream awareness with Haiti earthquake relief, raising approximately $45 million for victims of that natural disaster. Since that time, other disaster relief efforts such as the Gulf oil spill, Japan disaster, and tornado relief in the Southeast U.S.
If you skip that, your mobile tactics won’t yield much impact or learning. What we witnessed over a year ago with SMS donations to the Haitidisaster is not going to be the norm for nonprofits. Qwerty Monsters are teens, age 13-17, who have gone mad for texting on their mobile phones. Qwerty Monsters.
To begin with, the aforementioned high open rate applies to donor bases that might be otherwise hard to reach, such as teens and seniors. Causes with high urgency, such as disasters, have had the most success with mobile giving campaigns. Advantages to Mobile Giving Campaigns. What Works?
I could point to the Haitidisaster as the tipping point in cell phones -- for the increased engagement with donors, and more importantly, for the contributions of information from survivors. The Teen Party. feels like being asked to write about the details of a party after having just walked in the door.
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