Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. “Yes, we’re in deep sh*t on many levels.
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