Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. Customized appeals always raise more revenue.
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