Disaster Relief Memo to Fundraisers: Lessons for Sandy from Katrina
Tech Soup
NOVEMBER 12, 2012
As the east coast continues cleaning up from Hurricane Sandy, those of us who have been in the industry a while can't help but reflect on what this means for the fundraising sector and think back to the lessons of Katrina. These folks need to put in a separate track, with a focus on mission-building and conversion.
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