How the Indianapolis Zoo Preserved their Visitor Experience with Dynamic Pricing
Connection Cafe
NOVEMBER 10, 2014
So why is it such a stretch that places like museums and zoos would also use it? In 2014, the Indianapolis Zoo introduced dynamic pricing. Curious about their model, I reached out to Dennis Woerner , the director of marketing for the Indianapolis Zoo, and asked him to talk to tell me more about their pricing system.
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