sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): Hint: Don’t make them scroll through their inboxes—more on that below!) Did we set appropriate capital campaign goals with our board?

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Campaign Tools Phase Accessibility 59

M+R

JANUARY 26, 2023

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Bait your hook with just a hint of what’s to come, and hope your reader feels compelled to read the whole thing. What are your go-to ledes?

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email Work Sound Hurricane 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Paull Young, Director of Digital at charity: water, describes the strategy this way: “We are trying to build a movement of passionate people who are going to form a relationship with us for years…. Get Creative With Your Copy, Especially in Your Headlines and CTAs. How can your organization apply this? charity: water writes great copy.

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Charity Lesson Marketing Digital 131

Connection Cafe

MAY 28, 2013

Guest post by Amy Bills , Blackbaud’s director of customer marketing. There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .

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Donation Online Donor Blackbaud 53