3 Key Elements of a Lapsed Donor Letter
Neon CRM
MAY 16, 2024
Data from the Fundraising Effectiveness Project reveals that reactivating lapsed donors is a struggle for many nonprofits. It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022.
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