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5 Ways to Use Your Digital Impact Report as a Marketing Tool

sgEngage

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Here are five ways to use your digital impact report as a marketing tool: 1.

Digital 93
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 207
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson 304
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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

capture an email address] through digital advertising. 2) Slide-in “Donate” prompts. Approximately 20 seconds after landing on the website for the Colorectal Cancer Alliance website , a small “Donate” popup slides in featuring a recent donation. to secure a lead [i.e., 1) Top bar opt-ins and links.

Websites 331
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5 Digital Fundraising Trends to Watch for in 2019

Nonprofit Tech for Good

Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. As we slide toward the end of 2018, there are five broader digital trends that we see affecting non-profits next year. 1) Marketing Automation/Giving Automation. By Ray Gary.

Digital 274
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Sliding by on “same old, same old” is not an option in a newly competitive environment. The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets. Expectations for high-touch service and personal attention are rising steadily. playbook.

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Association 4.0—A Playbook for Success

.orgSource

It is the product of ongoing research to prepare our clients for success in digital markets. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market. So is listening deeply to the market and using MVPs to recalibrate. observed that being a reactive leader is untenable in the digital era.