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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 100
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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

professionals

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Investors say Eindhoven poised to become Netherlands’ No. 2 tech hub

TechCrunch

Eindhoven might not immediately spring to mind as a high-tech hub, but the Netherlands city is keen to position itself as a center for deep tech in Europe. Over the next five years, one respondent said, “Eindhoven will have evolved to the Netherlands’ second-largest tech ecosystem, behind Amsterdam. What are you most excited by?

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NFTs could bridge video games and the fashion industry

TechCrunch

Because some of the most profitable NFTs are produced by celebrities with teams , it makes sense that music corporations, fashion brands and designers are venturing into the NFT market as well. In December 2020, NFT startup Enjin partnered with Netherlands-based fashion house The Fabricant on a virtual collection.

Industry 143
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Amsterdam’s Crisp, an online-only supermarket, raises €30M Series B led by Target Global

TechCrunch

It plans to use the money to expand in the Netherlands, and eventually across Europe. Crisp says its USP is seasonal products sourced directly from 600+ small and high-quality producers at an affordable price in the Netherlands. Crisp has now raised a total of €42.5 million to date. The typical customer is a young family.

Global 100
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Why you should pay attention to these 8 emerging tech hubs

The Next Web

Eindhoven, Netherlands. And this is just one of the many pioneering technologies surfacing out of this mid-sized Southern city of the Netherlands. Move over Bangalore, there’s a new Indian metropolis evolving with its finger on the pulse of cloud, mobile and digital technologies. Pune, India?.

Attention 168
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Payhawk raises $112M to better compete in the heated corporate card race

TechCrunch

Greenoaks is leading the round, with all existing investors participating once again, such as QED Investors and Earlybird Digital East. As you can see, there are quite a lot of players in this space, meaning that there’s a big market opportunity. Germany, Spain, Belgium, the Netherlands and Luxembourg.