Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Retention Donor Rate Mail 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail.

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Mobile Digital Fundraising Advocacy 130

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Files 84

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue. increase in revenue.

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Statistics Online Fundraising Benchmark 213

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? When considering digital options, pop-up ads or retargeted advertising using tools can also be really effective to make sure your message is reaching members. Why Don’t Members Renew?

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Campaign Associations Channel Retention 169

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. In today’s fundraising sector, technology is vital.

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Donation Data Fundraising Analytics 233

Get Fully Funded

AUGUST 19, 2024

Personalized interactions strengthen donor relationships, leading to increased donor engagement and retention! Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Ask donors directly about their preferences.

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Data Marketing Donor Mail 59

Bloomerang

OCTOBER 30, 2023

When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. Aaron points out that only 34% of their food banks have a staff focused on digital services, but 85% work with a direct marketing vendor.

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Feeds San Antonio Donor America 87

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Action Donation Mobile Social Media 325

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. You can drive people to your website, but you can’t force them to give.

Social Media 354

Social Media Donor Media Social 354

Qgiv

SEPTEMBER 4, 2024

To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success. It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money.

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Donor Guide Retention Life 52

Allegiance Group

OCTOBER 8, 2024

If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. That direct mail donation? Say they were acquired digitally. Will follow-up engagement be digital alone, or does the engagement mechanism have an offline component? An online gift?

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Relationship Map Exercise Offline 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Fund Donor Strategy Search 52

Pamela Grow

JANUARY 11, 2024

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. Direct Mail is essential Direct mail is essential to nonprofit fundraising for the small to mid-sized primarily community-based nonprofits I work with. Donors were down 7.6% You get the drift.

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Trend Storytelling Paypal Mail 59

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. Consider your average spending year over year or the trend in your retention over a period of time. Just like you need to plan a project for data, you should also be intentional with your plans for data retention.

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Data Tips Associations Government 169

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

CauseVox

NOVEMBER 19, 2021

For small orgs on a tight budget or can’t get a digital fundraising tool approved quickly, you can use CauseVox for 100% free with the Basic Plan. Now, you can access: All 16 curated, impact-filled sessions covering topics like direct mail, email marketing, digital fundraising, social strategy, year-end planning tips, retention + more.

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Resource Fundraising Template Mail 91

Bloomerang

APRIL 5, 2021

How good is our overall retention? Truthfully there is a lot of content many prospects might gladly give you their email (or mailing) address to get that you are giving away for free right now. Maximize your ‘inner circle’ and consider recruitment events or a small, targeted mailing . How’s your bait?

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Donor Mail Gift Files 105

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

Game 59

Game Fundraising Storytelling Press 59

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. I predict that as many nonprofits see greater success with digital, they’ll abandon print. As a result, our sector’s donor retention stats will decline further.

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Newsletter Donor Retention Nashville 52

The Modern Nonprofit

JUNE 27, 2024

For instance, younger donors may prefer digital communication channels like email or social media, while older donors might appreciate traditional mail or phone calls. These fonts are designed for optimal legibility on digital screens. One of the key factors in readability is your choice of fonts and text styles.

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Communication Donor Strategy Picture 59

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

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Lesson Fundraising Digital Test 59

CauseVox

OCTOBER 1, 2024

Whether it’s a targeted email or a thoughtful direct mail campaign, you can use donor data to craft messages that feel more like a conversation than a pitch. Leveraging Digital Tools The digital age offers so many opportunities to engage mid-level donors where they already are—online.

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Donor Strategy Create Relationship 88

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. This is part five in a six-part series.

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Analytics Strategy Fundraising Benchmark 126

Pamela Grow

JULY 24, 2024

Silent Auction Silent auctions allow participants to take the event at their own pace as they browse your item catalog and enter their bids on printed or digital bid sheets. If your nonprofit has a monthly or quarterly newsletter, include a blurb about your auction in addition to sending dedicated email blasts to your mailing list.

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Impact Tips Organization Nonprofit 52

Neon CRM

MAY 3, 2023

There’s no one-size-fits-all solution for recognizing your supporters; in fact, your organization will be much better off by mixing and matching your donor recognition strategies and including both digital and traditional rewards for all your supporter tiers. On top of that, people tend to trust traditional mail more than email.

Support 52

Support Donor Strategy Digital 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Using email for fundraising and donor retention is cost-effective and its power is backed up by data: 5) Prioritize a Matching Gifts Strategy.

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Practice Online Fundraising Nonprofit 342

Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings.

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Profile Nonprofit Software Donor 91

CauseVox

NOVEMBER 18, 2021

Don’t Skip Direct Mail. During the Year-End Fundraising Fair session, “Direct Mail In The Digital Age” nonprofit coach Kelly McLaughlin shared that over her 12+ years of experience, she has found that direct mail is still an effective fundraising tool, especially as part of your year-end appeal. .

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Fundraising Social Media Sponsor Mail 82

DipJar

AUGUST 6, 2021

Volunteer Retention. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. A high volunteer retention rate means your organization has successfully maintained the support of engaged and active supporters who champion your cause. Volunteer Recruitment. Volunteer Communication.

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Volunteer Program Management Retention 98

Saleforce Nonprofit

APRIL 6, 2022

But arguably, this was an acceleration of existing digitization. Over the past two decades, how nonprofits initially understood ‘digital fundraising’ as email and social channels to supplement direct mail has come a long way. Effective digital fundraising requires tech support to drive income growth, insights, and retention.

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Change Marketing Fundraising Stream 75

CauseVox

NOVEMBER 23, 2021

A Great Year-End Fundraising Appeal Sets You Up For Donor Retention. And, of course, a strong appeal results in stronger donations, and stronger donor retention. Use Your Full Appeal Via Direct Mail + On An Online Campaign Site. You can share the full appeal in one piece of direct mail—a postcard or letter.

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Fundraising Articulate Audience Story 81

Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Implement donor segmentation.

Communication 59

Communication Personal Donor Nonprofit 59

Qgiv

SEPTEMBER 28, 2022

Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. Often, your organization will spend more time and funds on donor acquisition than on donor cultivation or retention. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. That’s fifty-two “moves” each year.

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Action Report Practice Fundraising 73

sgEngage

NOVEMBER 15, 2022

Retention should be your key focus no matter what challenges your organization is facing. It’s tempting to eliminate direct mail in favor of a more budget-friendly, digital-first approach. When reaching out to multi-year donors and new prospects, leave the doors open to means of giving that you may not yet be utilizing.

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Build Strategy Blackbaud Philanthropy 74