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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Email deliverability continues to be top of mind for digital marketers for these reasons.

Test 52
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Top Lessons from GivingTuesday 2023

Neon CRM

Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Encouragement and Positivity: Some subject lines used encouraging and positive language to motivate potential donors.

Lesson 52
professionals

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Odds and Sods

Zen and the Art of Nonprofit Technology

I have to admit I’m a sucker for cute pictures of kittens. But I have to admit the bastardized language thing (“hai, I iz doin stuf&# ) just isn’t funny to me. Freelance Switch Gavin’s Digital Diner Idealware Jon Stahl’s Journal Lifehacker LinuxChix – Be Polite. Really, I am. Be Helpful.

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[VIDEO] How to Get a Return on Your Nonprofit Technology Investment

Bloomerang

If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. So I can picture your office or your home office. It’s my fault.