Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 306

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type.

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Digital Marketing Create Social Media 59

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement.

Map 52

Map Digital Business Marketing 52

Charity Village

MARCH 10, 2022

Original Broadcast Date: March 10, 2022 Summary: Understanding the digital marketing ecosystem will help your nonprofit succeed in 2022 and beyond. In this webinar, we’ll take you through the stages that users go through when interacting with your nonprofit online.

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Grant Google Digital Marketing 98

AccelEvents

JANUARY 20, 2021

When one of the world’s leading digital sales and marketing agencies decided to go virtual they chose Accelevents as the platform that could deliver the goods and then some. Prior to the pandemic, IMPACT hosted in-person events that created buzz and provided education to the marketing and sales community.

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Case Study Virtual Interaction Studies 98

Association TV

MAY 5, 2022

What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog. Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service. WorkerBee.TV ·. Caution: This Article Contains Big Data Energy.

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Data Marketing Review Associations 279

.orgSource

DECEMBER 11, 2023

If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus.

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Tech Gartner Online Platform 221

Allegiance Group

FEBRUARY 2, 2024

Similarly, email marketing offers very high returns, enabling organizations to earn an average of $40 for every $1 spent. Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. What is digital marketing for nonprofits?

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Digital Marketing Channel Nonprofit 52

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Market Your Association on Social Media.

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Associations Digital Strategy Search 52

DNL OmniMedia

AUGUST 25, 2021

You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Let’s get started.

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Storytelling Digital Marketing Guide 98

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Our expanding digital options are increasingly paired with the desire for connection. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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.orgSource

SEPTEMBER 4, 2024

Empowering Associations for the Future—September 18, In Person or Virtual Do you know your organization’s digital IQ? Kevin and I will share what we learned when we polled our colleagues about their challenges, opportunities, and aspirations in the digital realm. Are you keeping pace, ahead of the curve, or falling behind?

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day.

Map 52

Map Digital Business Marketing 52

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. Bonterra’s supporter engagement platform puts a comprehensive profile of every audience member at your fingertips, so you can have intuitive interactions that lead to lifelong connections. Create more change.

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Digital Fundraising Case Study Advocacy 52

Forum One

OCTOBER 1, 2024

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising.

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Museum Culture Audience Digital 52

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.

Campaign 59

Campaign Marketing Strategy Tampa 59

AccelEvents

JANUARY 20, 2021

When one of the world’s leading digital sales and marketing agencies decided to go virtual they chose Accelevents as the platform that could deliver the goods and then some. Prior to the pandemic, IMPACT hosted in-person events that created buzz and provided education to the marketing and sales community.

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Virtual Interaction Impact Digital 52

.orgSource

SEPTEMBER 10, 2024

You can view technology as a threat, or you can welcome it as a bridge that connects, empowers, and humanizes interactions. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. But smarter still is learning to lead our digital world with heart.

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Technology Collaboration Associations Interaction 221

Nonprofit Tech for Good

AUGUST 16, 2018

Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Technological advancements in other parts of our lives are indirectly changing the way donors want to interact with the organizations they contribute to. 1) Marketing Automation/Giving Automation.

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Digital Trend Fundraising Movie 274

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

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Marketing Associations Retention Education 81

Care2

OCTOBER 18, 2023

quiz from Buzzfeed, you know the irresistible power of interactive content online! It’s no surprise that so many content marketers use interactive content pieces like polls, opinion surveys, and quizzes as top-of-the-funnel content for digital lead generation.

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Interaction Content Online Donation 48

Association TV

MAY 5, 2022

WorkerBee.TV · What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog Caution: This Article Contains Big Data Energy Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service.

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Data Marketing Review Associations 156

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Influencer marketing. A few examples of these are: Social media ads.

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Digital Google Grant Social Media 52

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . You may think some are more management or marketing strategies. You can’t fundraise effectively without strong management and marketing. Fundraising, marketing, and management must be seamlessly and purposefully integrated. . — Brian Solis.

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Digital Marketing Fundraising Strategy 95

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

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Mail Integration Digital Strategy 75

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Provides great marketing material for the new year At the end of the year, most organizations have little time to work on anything other than their campaign. That’s why marketing departments are often scrambling for new material to share in the new year.

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Report Digital Fundraising Nonprofit 112

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. This will help you stand out from the crowded digital landscape and make interacting with your content a memorable experience.

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Communication Digital Tips Poll 52

Cloud 4 Good

JUNE 28, 2022

Salesforce recently shared its vision for the next generation of Marketing Cloud, one that would help service teams and marketers create more personalized experiences that drive lifelong customer relationships. The Next Generation of Marketing Cloud. Pardot is now Marketing Cloud Account Engagement . Why the change?

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Marketing Language Product Artist 101

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Create initial SMS marketing content. Update your text marketing strategy as needed.

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Marketing Strategy Channel Rate 96

AccelEvents

AUGUST 10, 2021

One challenge that event planners are anticipating is audience interactions. Naturally, there is an opportunity here for the two audience types to interact, but experts are questioning whether or not this interaction is necessary. We recommend holding back on forced interactions. Therefore, give them the option.

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.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. She developed digital learning programs that can be repeated, monetized, and are guaranteed to engage. Erica Kruse, Director of Education, American Society of Neuroradiology, turned to Attendee Interactive for help.

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Sponsor Associations Law Hype 275

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Navigate Industry 4.0

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Sponsor Associations North America Law 221

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

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Digital Marketing Guide Chapter 111

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. multichannel marketing strategy.

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Digital Communication Tips Virtual 105

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Track Digital Marketing Analytics 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Campaign Google Giving Nonprofit 199

Media Cause

JANUARY 18, 2022

Introduced in May 2019, Google Discovery Ads are a relatively new ad format that allows marketers to get in front of their target audience in a different way—across various Google properties such as YouTube Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the aptly named Google Discover feed—all in one centralized campaign. .

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