Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

AUGUST 16, 2018

Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Technological advancements in other parts of our lives are indirectly changing the way donors want to interact with the organizations they contribute to. 1) Marketing Automation/Giving Automation.

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Trend Digital Fundraising Donor 274

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. These events can incorporate donation prompts, live chats, and real-time impact updates, creating an interactive experience for supporters.

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Association TV

MAY 5, 2022

What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog. Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service. WorkerBee.TV ·. Caution: This Article Contains Big Data Energy.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 305

Nonprofit Tech for Good

MARCH 24, 2025

Philanthropic psychologist Jen Shang explains this through the lens of identity congruence the easier the giving experience, the more donors feel it aligns with their daily identities as seamless digital consumers. Offering modern options like digital wallets and promoting matching gifts can remove barriers and encourage generosity.

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Retention Donor Strategy Nonprofit 218

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Customer experience turns the tables.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Include them in table tents, banners, and event badges to provide instant access to live event schedules, donation portals, or interactive activities.

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Strategy Nonprofit Fundraising Volunteer 245

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Is ongoing—focuses on the continuum of interactions between your organization and its members, from engagement through a sale and beyond. Provide training to everyone.

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Experiment Marketing Game Gartner 44

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

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Trend Digital Gartner Virtual 221

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Marketing Fundraising Nonprofit Social Media 208

Nonprofit Tech for Good

JULY 20, 2022

It has continued to gain traction with the growth of bitcoin’s blockchain technologies, expanding NFT markets, venture capital investments, and ongoing calls to reign in the power of big tech. added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible.

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Attention Nonprofit Avatar Virtual 330

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Our expanding digital options are increasingly paired with the desire for connection. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

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.orgSource

DECEMBER 11, 2023

If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus.

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Tech Online Gartner Digital 221

Nonprofit Tech for Good

MARCH 31, 2025

A recurring theme emerged: most spaces feel like digital ghost townsfilled with resources and announcements but lacking conversation and connection. The Tech Fix: How to Use Automation to Facilitate Real Interaction If members arent engaging on their own, the solution isnt more content its more connection points.

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Community Technology Nonprofit Conversation 131

Nonprofit Tech for Good

FEBRUARY 18, 2022

From the first experience of surround sound to seeing your hands function and your body moving through a digital world, nonprofit marketers and fundraisers absolutely need to explore this next iteration of the internet. Know that you will need multiple days/weeks to learn the basics of navigating Oculus. Explore and have fun.

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Avatar Tips Nonprofit Profile 331

Whole Whale

MARCH 18, 2025

Meanwhile, botsboth helpful and harmfulnow dominate web traffic, marking a fundamental shift in digital strategy. Digital Information World: Analysis summarizing Imperva data on bot traffic and industry breakdowns ( Digital Information World ) We’ve Been Here Before (Sort Of) Remember when mobile overtook desktop?

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Web Digital Strategy Analytics 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 19, 2020

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. Whether a virtual gala, run/walk, golf tournament, interactive contest or other virtual fundraiser, you can connect with donors and inspire giving. Cost: Free.

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DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. It’s also a great marketing campaign for the main event. 9 Modern Nonprofit Fundraising Methods. 3) Hybrid fundraisers. 4) Live auctions.

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Method Fundraising Nonprofit Virtual 354

Association TV

MAY 5, 2022

WorkerBee.TV · What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog Caution: This Article Contains Big Data Energy Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service.

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Marketing Data Associations Interaction 156

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Ridiculous, right?

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Metrics Marketing Social Media Analytics 52

sgEngage

JANUARY 14, 2025

Weve been able to heavily scale the amount of information were capturing on constituent records without increasing the actual amount of time it takes to capture this information, said Jeff Hill, associate vice chancellor for Campaign Management and Marketing at University of North Carolina at Chapel Hill.

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Organization North Carolina Donor Blackbaud 105

.orgSource

SEPTEMBER 10, 2024

You can view technology as a threat, or you can welcome it as a bridge that connects, empowers, and humanizes interactions. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. But smarter still is learning to lead our digital world with heart.

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Technology Collaboration Interaction Associations 251

Nonprofit Tech for Good

DECEMBER 19, 2021

It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our physical existence with our digital lives.

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.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. She developed digital learning programs that can be repeated, monetized, and are guaranteed to engage. Erica Kruse, Director of Education, American Society of Neuroradiology, turned to Attendee Interactive for help.

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Sponsor Associations Director Retention 275

Nonprofit Tech for Good

MARCH 12, 2021

By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. 5) Your Nonprofit Can Still Meaningfully Interact with Supporters. 6) Sponsors are Supporting Virtual Events.

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Virtual Lesson Fundraising Learning 328

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation.

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Ideas Fundraising Online Nonprofit 352

TechCrunch

MAY 11, 2021

The digital tabletop platform has progressed from crowdfunding to $4 million seed round, and having partnered with some of the biggest names in the industry, plans to ship by the end of the year. Mehta said that until very recently there simply wasn’t the technology and the market wasn’t ready.

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Digital Game Platform Raise 136

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

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Digital Strategy Nonprofit Donor 134

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Provides great marketing material for the new year At the end of the year, most organizations have little time to work on anything other than their campaign. That’s why marketing departments are often scrambling for new material to share in the new year.

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Digital Report Fundraising Nonprofit 131

.orgSource

SEPTEMBER 4, 2024

Empowering Associations for the Future—September 18, In Person or Virtual Do you know your organization’s digital IQ? Kevin and I will share what we learned when we polled our colleagues about their challenges, opportunities, and aspirations in the digital realm. Are you keeping pace, ahead of the curve, or falling behind?

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Ideas Sponsor Associations Director 221

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. GA4 tracks user interactions as Events.

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Conversation Analytics Track Google 255

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. Marketers are doubling down on Instagram Stories popularity with ad spend as well.

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Donation Money Raise Ideas 279

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

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Analytics Digital Tools Nonprofit 130

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Campaign Giving Nonprofit Google 239