Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. Meanwhile, digital technology has changed the game. We saw a larger number of reports and publications out there on the topic, but most felt stale and too isolated to the nonprofit sector.

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Storytelling Digital Report Impact 118

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 113

Analytics Digital Tools Measure 113

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. I frequently write about Association 4.0

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

The MatrixFiles

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. Does your AMS have an abandon report that tells you who started to convert but abandoned?

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Generation Registration Associations Amazon 264

M+R

JUNE 4, 2024

Here’s what we recommend: Anticipate higher costs Ad spend for the 2024 election cycle is projected to surpass 2020 outlays by a whopping 30% (source: 2024 Political Report by winmo ). Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. Lastly, keep a close eye on your geo-targeting.

Los Angeles 105

Los Angeles Program Digital North Carolina 105

Association Analytics

SEPTEMBER 9, 2024

To better understand and address this issue, it’s crucial to consider the external factors currently influencing student membership across the board, and what you could do about it. International enrollments are also down in the wake of COVID, dropping more than 11 percent since 2019 according to US News and World Report.

Student 169

Student Associations Industry United States 169

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

SEPTEMBER 18, 2024

Amid ongoing economic uncertainties and the global pandemic aftermath, nonprofits have had to navigate a lot of change in recent years—shaping the global nonprofit space towards digital-first experiences and processes. We asked participants to place their nonprofit on a digital maturity spectrum, ranging from 1 (lowest) to 10 (highest).

Global 77

Global New Zealand Research Australia 77

Forum One

AUGUST 16, 2023

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Often, this is a much more in-depth and detailed report that you use to compare against various KPI targets.

Story 62

Story Report Data Blended 62

Forum One

JUNE 29, 2021

As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. At this point in time, nearly all mission-driven organizations produce a digital version of their annual report. This annual report combines a digital interactive experience with a hard-copy report.

Report 68

Report Online PDF Nonprofit 68

Media Cause

AUGUST 28, 2024

2023 Fundraising Report/Results The fundraising outcomes of 2023 have set a precedent for 2024. Technology Advancements in technology offer new opportunities for engagement and efficiency in fundraising efforts, from AI-driven strategies to enhanced digital platforms.

Trend 59

Trend Fundraising Influence Demographics 59

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Is key information from your annual report easily accessible? Just because a donor doesn’t give online, doesn’t mean they aren’t influenced by an email they received or something they read on your website.

Digital 87

Digital Fundraising Offline Analytics 87

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 71

Trend Digital Data Storytelling 71

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 77

Action Report Practice Fundraising 77

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

JUNE 26, 2017

2017 Giving Report ]. 14% by an email received. [ 2017 Giving Report ]. While millennials are digital savvy, Gen Zs are true digital natives. years. [ Influence Central ]. Influence Central ]. Influence Central ]. So are reports of self-harm. [ The Cassandra Report]. MediaKix ].

YouTube 260

YouTube Social Media United States Global 260

The NonProfit Times

MAY 10, 2024

This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change. Nearly 70% of Gen Z respondents said impact reporting would increase their motivation for giving.

Data 105

Data Donor Giving Arlington 105

.orgSource

JUNE 5, 2023

She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The We’re pleased to report that since the program’s launch in 2016, more than 7.7 Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I

International 221

International Conversation Issue Leadership 221

Bloomerang

OCTOBER 30, 2023

Traditional methods of receiving cash donations have seen a significant drop in recent years, with 70% of charities reporting a decline in cash contributions. Digital wallets: Meeting the needs of human services supporters Millennial and Gen Z donors today are looking for a giving experience that aligns with their online shopping habits.

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Service Paypal Donor Method 97

EveryAction

MAY 30, 2023

It’s not just useful for marketing and managing your events—follow-up texts are a great way to send a quick thank-you note to participants while you craft your full follow-up report. Petitions Looking for an easy way to get people in the door for advocacy work? We’ll be rooting for you!

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Virtual Advocacy Channel Mobile 163

EveryAction

JANUARY 25, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. It’s where chief executives can embrace the role of chief influencer.

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Support Build Linkedin Newsletter 220

EveryAction

JANUARY 11, 2023

While these analyses can go very in-depth, at their most basic level they can be as simple as running three reports in your advocacy technology platform (like EveryAction) for each targeted district. Report #1: took one to three actions in the past six months. Report #2: took four or more actions in the past six months.

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Advocacy Volunteer Analysis Action 198

Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . Which digital channels get you the most traction?

Digital 47

Digital Tips Fundraising Evaluation 47

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Digital fatigue can lead to disengaged, uninterested members. Offer exclusive digital resources.

Online 52

Online Associations Metrics ROI 52

The NonProfit Times

JUNE 3, 2024

Funders who are willing to take an active role in how their contributions are allocated can influence these communities access to and use of data repositories. A copy of the report is available here: [link] The post 4 Steps For Funders To Shape Data For Applications, Benefits appeared first on The NonProfit Times.

Application 52

Application Benefit Data United States 52

Nonprofits Source

JULY 22, 2024

As digital natives, technology is an essential resource for Millennials and Gen Zers to stay connected with and up to date about the people and causes they care about. Nonprofits can reach younger members by leaning into the online tools at their disposal and fine-tuning their digital presence.

Tips 52

Tips Nonprofit Social Media Demonstration 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Related Webinar: Social Media Best Practices for Nonprofits.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Bloomerang

OCTOBER 28, 2023

Collaborate with influencers: Partner with social media influencers or advocates who align with your cause. Here are some best practices to make sure you get this valuable data: Streamline guest registration : Streamline the check-in process by using a well-designed registration form or a digital sign-up platform.

Network 82

Network Donor Fundraising Registration 82

Association Analytics

SEPTEMBER 13, 2023

Identifying peak enrollment periods and understanding the external factors influencing them will allow you to optimize your offerings. Embracing learning analytics as a strategic tool ensures that your programs remain relevant, engaging, and impactful in an ever-evolving digital landscape.

Analytics 169

Analytics Education Program Impact 169

Saleforce Nonprofit

APRIL 21, 2021

You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. The reason? Audio-based entertainment is flexible.

Community 106

Community Build Texas Audio 106

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? TechJury has reported that SMS open rates average 98%. The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!” or “MAKE YOUR DONATION BEFORE MIDNIGHT.”.

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Donor Giving Gift Photo 216

Greater Giving

AUGUST 27, 2024

This includes accurate budgeting, meticulous financial reporting , and regular audits. Effective use of donor management systems, data analytics, and digital communication tools can personalize donor engagement, track fundraising progress , and optimize campaigns.

Roles 52

Roles Fundraising Nonprofit Phase 52

TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 79% of donors were influenced by an online video ad. 25% of respondents made a donation via a mobile device. 57% donated after seeing a video.

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Google Fundraising Statistics Mobile 201

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Reporting Social To Stakeholders: Guest Post by Meg Biallis. These professionals came to talk about standardizing the reporting process – about integrating social media results into the traditional reporting procedure. Influence the decision makers. Report regularly and you will be rewarded.

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Report Social Social Media DC 97

Bloomerang

JUNE 6, 2024

This emotional journey can profoundly influence their decision to donate, as they see a direct link between their support and positive change. Leveraging community Influence: Social proof in fundraising Never underestimate the power of the crowd. Celebrating contributions: How recognition fuels donor retention Recognition matters.

Donor 92

Donor Giving Storytelling Platform 92

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Solis’ advice sounds complex.

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Life Digital Data Skills 221