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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Zonta International, where Allison served as Executive Director* and Chief Staff Executive, was honored with the 2021 ASAE Summit Award for the UNFPA-UNICEFF Global Program to End Child Marriage. She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The Summers, CAE, a guest on the Association 4.0

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To Get Close to Members, Follow MarTech Trends

.orgSource

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. Scan the Landscape Internal collaboration is important, but it is only the beginning. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Track progress, celebrate results. Keep tweaking. Request a Demo today

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Student Memberships Could Be a Thing of the Past

Association Analytics

To better understand and address this issue, it’s crucial to consider the external factors currently influencing student membership across the board, and what you could do about it. International enrollments are also down in the wake of COVID, dropping more than 11 percent since 2019 according to US News and World Report.

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Digital Transformation in 2022: Trends for Data-Driven, Strategic Thinking

Forum One

Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

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The Status of Fundraising 2024: Global Research Highlights

sgEngage

Amid ongoing economic uncertainties and the global pandemic aftermath, nonprofits have had to navigate a lot of change in recent years—shaping the global nonprofit space towards digital-first experiences and processes. We asked participants to place their nonprofit on a digital maturity spectrum, ranging from 1 (lowest) to 10 (highest).

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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). Some people might even call them the peas and carrots of digital engagement. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101