Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. Understanding: Methods for Analyzing Challenges and Opportunities.

Design 130

Design Strategy Digital Technique 130

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Also, don’t be afraid to send follow-up emails to improve your response rates. Offer Next-Generation Payment Methods.

Donation 67

Donation Tips Rate Mobile 67

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines.

Digital 36

Digital Marketing Game Headline 36

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action.

Lesson 59

Lesson Fundraising Digital Test 59

Pamela Grow

JANUARY 13, 2021

I predict that as many nonprofits see greater success with digital, they’ll abandon print. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

Newsletter 52

Newsletter Donor Retention Nashville 52

Get Fully Funded

OCTOBER 7, 2021

Advocacy campaigns are known for approaching potential supporters through multiple methods, including door-to-door knocking campaigns, street canvassing efforts, and digital advocacy. While digital marketing is cheaper and allows you to get in touch with supporters faster, direct mail can help supplement your online campaigns.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59