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Making the Web Accessible: Color Choices

Media Cause

In honor of GAAD, we’ll be diving into accessibility across digital marketing starting with website accessibility. . For me it’s a subtle issue with greens and reds — deuteranopia is the medical term for it. Make sure proper alt text is in place for images for those who need to use screen readers. Over 13% of the U.S.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. They created a pin board with expert advice on how to “Green Your Home” that is filled with beautiful visuals and helpful content. By Julia Campbell . 2) Pinterest is about discovery.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. After your web guru gives the green light, open up Ads Manager and create a new campaign.

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4 Examples Proving Nonprofits Should Offer Trust as a Service (TaaS)

Whole Whale

Out of those unsettling images came a new idea: security stickers on takeout. When you see a building with a LEED-certified plaque, you probably immediately think about how sustainable and green that building is according to the highest standard. LEED built a brand on trust by becoming the gold-standard rating for green buildings.

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Digital Volunteerism – Effective Disaster Relief the GreenTech Way

Tech Soup

The January 12, 2010 catastrophic earthquake in Haiti showed some of the astonishing potential for volunteer-based digital disaster relief. This is a group of largely self-organizing digital volunteers who use Twitter to respond to all of the major disasters around the world. Image: AlphachimpStudio.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Document Your Results: One excellent way to document your results is to write a quick report – a couple of paragraphs discussing your hypothesis, how you did your test, and the final results. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit?

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Two Truths and a Lie: TechSoup New Products Edition

Tech Soup

Comodo provides Secure Sockets Layer (SSL) digital certificates that authenticate your nonprofit's website. Little Green Light. Little Green Light is a cloud-based donor management system designed for nonprofits. Little Green Light helps you keep track of donors, volunteers, event attendees, board members, and more.

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