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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Grow Your Email List.

Trend 304
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Enhancing Digital Storytelling

Bloomerang

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

professionals

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Creating Sustainable Digital Products

Forum One

As technology becomes increasingly integrated into every aspect of our lives, the need for sustainable digital solutions has never been more critical. Organizations utilizing digital products to create meaningful change should not only aim for robust and efficient solutions but also solutions that minimize their overall environmental impact.

Product 82
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .”

Advocacy 199
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How To Create Digital Supporter Communities on Social Media

Get Fully Funded

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) There are a variety of different ways that nonprofits use social media on a daily basis. How To Create Digital Supporter Communities on Facebook. Getting Supporters to Join a Group (While Fundraising!).

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52
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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

Culture 221