Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Should There Be A Social Actions Category on Digg? Interview with Jonathon Colman. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter. Effective ROI StoryTelling Techniques.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

This is a technique I've used as a trainer, but it also works beautifully for social media projects. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room.

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