Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Should There Be A Social Actions Category on Digg? Interview with Jonathon Colman.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

This is a technique I've used as a trainer, but it also works beautifully for social media projects. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Integrate quick email interviews as you say thanks with donors, pattern analysis of comments or blog posts.

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