NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Funnel: Measure the whole funnel!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. " As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. It got 189 diggs. It's called double-loop learning.

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