Guest Post by Gaurav Mishra: The 4Cs Social Media Framework
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms. The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. The Second C: Collaboration.
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