Digging Into Data: 7 Key Metrics to Track + Common Data Questions
Allegiance Group
JUNE 4, 2024
To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. Look at metrics like response rate, average gift, and revenue per thousand.
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