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Donation Form A/B Test: Single-Page or Multi-Page?

sgEngage

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. While one form design may work best for one nonprofit, your audience is unique and may respond better to a different design. We recently designed and tested two new donation forms for Fidelco Guide Dogs. I was DEAD WRONG!

Test 97
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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Think about the different “hooks” you can use to compel a user to sign up. Test out the options.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

Retention 113
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members.

Create 169
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Your Guide to Credit Card Processing for Nonprofits

Neon CRM

In this article, we’ll cover the ins and outs of credit card processing for nonprofits, what you should look for in a payment solution, and how to set one up. Second, your nonprofit should have processes around handling cash donations to ensure that those gifts remain secure. What Payment Types Require a Processor?

Process 52
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7 Fundraising Actions That Successful Nonprofits Do Differently

Classy

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. You can also customize your default donation amount for different segments of donors to optimize the average gift size. Our findings are now your roadmap. Respond personally to new donation activity.

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