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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Cost-to-Revenue Ratio. A cost-to-revenue ratio is a slightly different measurement than ROI that can tell you how much profit your event made versus the costs sunk into it, helping you determine whether the event overall showed a profit or a loss. The lower the ratio, the more effective your spending is. .

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. According to NextAfter , only 14% of organizations prompt one-time donors to upgrade to a monthly gift (also known as a recurring gift) during the donation process.

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5 Ways You Can Earn Free CFRE Credits

Neon CRM

In this post, we’ll explore five different ways that you can earn CFRE credits for free. Professionals have to apply for recertification once every three years—and earning CFRE credits for ongoing education is a crucial part of that process. You’ll earn points at a 1:2 ratio—so a 60-minute presentation gives you 2 points.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! And in order to simplify the matching process for donors, it helps to share guidelines and eligibility criteria specific to the individual’s employer.

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An FAQ Guide to Passive Fundraising for Nonprofits

Pamela Grow

Although the individual contributions from most passive fundraisers are relatively small, they add up over time to make a significant difference for your nonprofit. To accomplish this, track metrics like participation rates, supporter acquisition and retention, total revenue raised, and conversions from each marketing channel.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

Individuals want to make a difference, and their employers can play an impactful role in that. Year-round CSR strategies enable companies to make an enduring difference in their communities and for the causes they support. Companies Are Matching Employee Donations At Higher Ratios. It’s not hard to see why, either!

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