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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Cost-to-Revenue Ratio. A cost-to-revenue ratio is a slightly different measurement than ROI that can tell you how much profit your event made versus the costs sunk into it, helping you determine whether the event overall showed a profit or a loss. The lower the ratio, the more effective your spending is. .

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. What’s your goal for year end fundraising this year? It’s a big mistake to go into fundraising season without a goal.

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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

To make it easier, we’ve organized the components of a nonprofit business plan into three categories based on your responsibilities: Board Support and Guidance Vision and Values Alignment Financial and Resource Planning Executive Summary: A brief overview of the nonprofit’s mission, goals, and strategies.

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The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?

Get Fully Funded

If you are just starting out, you may have to build up to that goal. But your goal should be to spend appropriately on fundraising so you can bring in the money you need to fully fund your programs. What About Ratings on Sites Like Charity Navigator? No one wants a two-star or—God forbid—a one-star rating!

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How can nonprofits acquire skilled talent to better achieve their mission?

ASU Lodestar Center

However, if boards and upper management do not prioritize human capitol recruitment and retention with proper funding, then the result is often high turnover rates and lack of skilled leaders. Benefits like these can be the difference in recruiting and retention efforts, despite potential short falls elsewhere in the organization.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! This should include: Minimum and maximum donation amounts Matching gift ratios Types of qualifying employees Types of qualifying nonprofits Submission deadlines And more!

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