Gaming for Good: Interview with Joel Bartlett, Director of Marketing at PETA
NTEN
AUGUST 31, 2011
Because PETA is a nonprofit, cost is a huge factor to consider when we screen agencies—but we also look for game developers who understand our edginess and who can bring creative, unexpected ideas to new games. How should other organizations measure the success of their gaming efforts? How do you know when to pull the plug on a game?
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