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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 297
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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

Raise 59
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8 Ways to Engage Gen Z Donors 

CauseVox

Understanding and connecting with Gen Z donors will be essential for your nonprofit to build lasting relationships with this upcoming (and generous!) One way to demonstrate to your Gen Z donors that your organization is able to be trusted is by maintaining transparency in your finances and communications.

Donor 91
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Let Data Drive Your Decisions

Bloomerang

Will you bring in enough money to survive during these uncertain times? Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” Think about what metrics you will use. How will you identify these goals?

Data 104
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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be aware of key accomplishments, metrics, testimonials, and milestones. On behalf of your organization, investigate ways to receive money that the organization may not have in place already.

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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

When you manage constituent relationships, interactions, and outcomes through a case management process, understanding the key data points at play will allow you to analyze the bigger picture of your performance over time. Demonstrate value and impact to funders, donors, board members, and more. Diversity Metrics.

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What Would Your Organization Do With a $50 Million Donation?

sgEngage

From an investment-minded philanthropist, most likely an entrepreneur, who is looking across institutions for programmatic initiatives that demonstrate bold innovation and strategic imagination. nonprofits has any degree of flexibility in how the money is spent. From a highly satisfied donor who has given two or more major gifts.