Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

Demographics 98

Demographics Accessibility Data Free 98

TechImpact

JULY 30, 2014

You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Implement offline conversion tracking. Use funnel conversion tools.

Analytics 223

Analytics Statistics Google Nonprofit 223

The MatrixFiles

MARCH 25, 2024

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

Generation 264

Generation Registration Associations Track 264

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Pushing two or more calls to action can get cumbersome and confusing, and can also muddle the waters for your tracking purposes.

Social Media 122

Social Media Conversation Track Media 122

The Fundraising Authority

SEPTEMBER 7, 2022

Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. What are their demographics (age, gender, location, industry, interests)? Good major donor prospects…. #1 1 – Fit Your Organization’s Profile. Where did they come from?

Guidelines 312

Guidelines Donor Organization Profit 312

TechCrunch

SEPTEMBER 8, 2023

The company is already pushing into new demographics — Roblox announced that it would foster mature content for 17+ users earlier this year — and a new animated video calling product launching later this […]

Avatar 111

Avatar Voice Track Demographics 111

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.

Demographics 59

Demographics Data Case Study Course 59

Association Analytics

SEPTEMBER 23, 2024

It’s important to track not just what people do with you – what events they attend, what courses they take, what emails they respond to – but also what they don’t care about. It even creates new segments of outreach – not of traditional demographics, but of behaviors and needs themselves.

Change 169

Change Associations Demographics Track 169

Candid

JANUARY 14, 2025

The elements donors tend to review are: programmatic and strategy details charitable status financial information demographic data any available examples of how you are tracking your progress and measuring your results.

Profile 87

Profile Nonprofit Search Donor 87

sgEngage

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

Digital 116

Digital Impact Practice Report 116

Nonprofit Tech for Good

MARCH 11, 2023

Golf tournaments have a lot of moving parts and important details to keep track of. If you’re still processing registrations, payments, receipts, sponsorships, and hole assignments manually and tracking everything on spreadsheet after spreadsheet, there’s a better way! 2) The right tools automate time-consuming tasks.

Fundraising 340

Fundraising Sponsor Registration Nonprofit 340

Association Analytics

OCTOBER 10, 2022

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Use demographics and behavior to help customize your marketing messages. Online Tracking.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

MAY 18, 2020

However, one area to note is that you must have conversion tracking set up as part of the application process. Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . Google Grant Conversion Tracking.

Grant 336

Grant Google Guide Websites 336

NonProfit PRO

MARCH 20, 2024

The latest GivingPulse tracked shifts from the third to fourth quarter of 2023 and year-long trends. Here are four insights from the report.

Trend 257

Trend Track Report Children 257

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Email marketing tools: Automation tools that help nonprofits send and track personalized messages, keeping donors informed and engaged.

Online 98

Online Fundraising Support Digital 98

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Demographics 192

The Verge

JANUARY 25, 2022

Google’s previous replacement for third-party cookies, FLoC (or Federated Learning of Cohorts), is a form of interest-based tracking that identifies you based on your “cohort,” or a group of people that share similar interests. “Google’s concepts on this topic seem to flip that.”.

API 98

API Track Google Taxonomy 98

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 6) Use web-based tools to keep everyone on the same page and all the information in one place. 7) Offer live scoring and sell a leaderboard sponsorship.

Fundraising 246

Fundraising Practice Tips Sponsor 246

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.

ROI 84

ROI Channel Results Measure 84

Greater Giving

OCTOBER 15, 2024

One of the best ways to understand your auction’s target audience is through supporter segmentation, which GivingDNA defines as “a strategy that nonprofits use to separate a donor base into smaller subgroups based on shared traits and characteristics.”

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

OCTOBER 26, 2020

Given golf’s demographic and surge in popularity, golf fundraisers have emerged as an especially versatile and viable option. Such is the current reality for many fundraisers heading into 2021 with mixed predictions for whether in-person gatherings will be possible and in what capacity.

Fundraising 291

Fundraising Sponsor Registration Websites 291

Association Analytics

AUGUST 14, 2023

Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. Prompt engineering is the process of crafting specific prompts – including data input, queries, and/or searches – and entering them into the AI tool to get an answer.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Nonprofit Tech for Good

JULY 10, 2019

Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention.

Fundraising 280

Fundraising Social Social Media Channel 280

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169

Retention Data Demographics Associations 169

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

Fundraising 246

Fundraising Practice Guide Campaign 246

Tableau

MAY 24, 2021

The data can be filtered by a number of different demographic factors for parents, from their vaccination status to race to political party affiliation. SurveyMonkey is looking to track and visualize data on opinions around mask wearing, for instance, as official guidance from the CDC and many states and local governments quickly change. .

Public 95

Public Track Data Children 95

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. How to Track Google Grants Conversions and Google Ad Results. The way to do this is to have detailed conversion tracking. Submitting a contact form. Donating a contribution.

Grant 361

Grant Google Nonprofit Guide 361

Candid

APRIL 25, 2023

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 104

Effective Demographics Philanthropy Leadership 104

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. 5) Keep track of what works and what doesn’t. 2) Brainstorm. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z.

Fundraising 357

Fundraising Nonprofit Ideas Causes 357

sgEngage

OCTOBER 15, 2024

Too often, we overlook informal methods of giving—such as mutual aid networks, crowdfunding, or even peer-to-peer fundraising—because they aren’t being tracked in traditional ways. We’re approaching a significant shift in donor demographics with Generation X entering their 60s and Baby Boomers turning 80.

Action 103

Action Impact Report Social 103

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Segment your members: A big part of retaining membership is understanding who your association’s members are. To learn more about member engagement best practices, check out this blog.

Retention 169

Retention Associations Professional Strategy 169

sgEngage

NOVEMBER 7, 2023

Every constituent not already assigned to a major gift officer or special cultivation track gets X number of solicitations each year. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Vary your frequency. Too many organizations employ a “one-size-fits-all” solicitation strategy.

Rate 117

Rate Data Demographics Mail 117

Bloomerang

JULY 7, 2022

After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Consider both demographic and psychographic characteristics when defining your segments. Define your audience.

Mail 130

Mail Retention Donor Practice 130

Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?

Profile 98

Profile Demographics Alaska Data 98

Candid

AUGUST 5, 2024

If your nonprofit focuses on mental health, you can track the rising interest in mental health topics, identify seasonal patterns, and adjust your content and campaign timing to maximize engagement. Analyze data such as donor, volunteer, and beneficiary demographics and giving patterns.

Research 110

Research Impact Tips Marketing 110

AccelEvents

JANUARY 25, 2021

More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. By tracking overall event attendance and specific session attendance, you can determine which pieces of event content were most appealing to your target audience. Attendee Demographics.

Virtual 98

Virtual Data Sponsor Demographics 98

Nonprofit Tech for Good

MAY 25, 2024

The CRM is the single source of truth for the organization, tracking all engagement for each donor. 2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests.

Marketing 250

Marketing Fundraising Nonprofit Social Media 250