The MatrixFiles

MARCH 25, 2024

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

Generation 264

Generation Registration Associations Amazon 264

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Pushing two or more calls to action can get cumbersome and confusing, and can also muddle the waters for your tracking purposes.

Social Media 122

Social Media Track Conversation Media 122

.orgSource

APRIL 10, 2023

It can fast track important projects. Associations have been slow to respond to the reality of their members’ changing demographics. Some associations put power behind those words by quickly adopting strategies to expand gender, racial, cultural, demographic, and age distribution within their memberships as well as their leadership.

Build 322

Build Demographics Associations Voice 322

Byte Technology

SEPTEMBER 22, 2015

Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines. In an era when so much relies on hashtag branding and interest tracking, this new tool will no doubt prove valuable in our social media-based world of online fundraising and commerce.

Demographics 100

Demographics Profile Audience Social Media 100

Association Analytics

OCTOBER 10, 2022

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Use demographics and behavior to help customize your marketing messages. Online Tracking.

Analytics 169

Analytics Marketing Taxonomy Module 169

Candid

APRIL 25, 2023

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

Candid

AUGUST 5, 2024

If your nonprofit focuses on mental health, you can track the rising interest in mental health topics, identify seasonal patterns, and adjust your content and campaign timing to maximize engagement. Analyze data such as donor, volunteer, and beneficiary demographics and giving patterns.

Research 110

Research Marketing Impact Tips 110

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169

Retention Data Rate Demographics 169

The Fundraising Authority

SEPTEMBER 7, 2022

Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. What are their demographics (age, gender, location, industry, interests)? Good major donor prospects…. #1 1 – Fit Your Organization’s Profile. Where did they come from?

Guidelines 312

Guidelines Donor Organization Profit 312

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Segment your members: A big part of retaining membership is understanding who your association’s members are. To learn more about member engagement best practices, check out this blog.

Retention 169

Retention Associations Professional Strategy 169

Nimble AMS

SEPTEMBER 3, 2024

With Salesforce Maps, you’ll have tools for data visualization, route optimization, and live location tracking. Salesforce Maps is the perfect solution to help you visualize your membership data distribution by demographics, interests, or membership levels.

Map 124

Map Associations Chapter Demographics 124

.orgSource

SEPTEMBER 5, 2023

Understanding trends before they become essentials is key to staying on track. Governance—Develop meeting agendas based on previous history, take and transcribe minutes, and identify potential leaders using criteria such as participation, credentials, and demographics. These are several recent developments to keep in your sights.

Trend 221

Trend Digital Gartner Virtual 221

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Rate 192

Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?

Profile 98

Profile Demographics Alaska Data 98

NonProfit PRO

MARCH 20, 2024

The latest GivingPulse tracked shifts from the third to fourth quarter of 2023 and year-long trends. Here are four insights from the report.

Trend 257

Trend Track Report Children 257

Candid

APRIL 24, 2024

Each organization represented an active participant in our growing community of nearly 150 Demographics via Candid partners who have joined us to create more efficient, equitable, and effective grantmaking processes. Demographics via Candid also provided the company with reliable data sources to support deeper analysis.

Collaboration 52

Collaboration Data Demographics Massachusetts 52

Candid

FEBRUARY 6, 2024

Particularly, as many foundations have bolstered their efforts to collect demographic data from grantees, have changes in how we collect that data helped address inequitable funding practices and bring about systems transformation? In 2015, we began asking all grantseekers to provide demographic data. At the W.K.

Data 59

Data Support Demographics Evaluation 59

sgEngage

NOVEMBER 7, 2023

Every constituent not already assigned to a major gift officer or special cultivation track gets X number of solicitations each year. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Vary your frequency. Too many organizations employ a “one-size-fits-all” solicitation strategy.

Rate 95

Rate Data Demographics Mail 95

Get Fully Funded

AUGUST 19, 2024

Here are some essential data points to consider: Demographics: Age, gender, location, and occupation can influence donation behavior. Tailoring messages to these demographic segments helps guarantee relevance. Plus, it’s cost-effective and easy to track engagement! Here’s how to keep your campaigns on track.

Data 59

Data Marketing Donor Mail 59

Candid

AUGUST 30, 2023

As we experience an ongoing shift toward equity-centered grantmaking, some foundations are seeking demographic data on their grantees and nonprofit communities to track, measure, and make informed decisions about the diversity within their grantmaking portfolios.

Trend 98

Trend Demographics Philanthropy Generation 98

Nonprofit Tech for Good

MARCH 11, 2023

Golf tournaments have a lot of moving parts and important details to keep track of. If you’re still processing registrations, payments, receipts, sponsorships, and hole assignments manually and tracking everything on spreadsheet after spreadsheet, there’s a better way! 2) The right tools automate time-consuming tasks.

Fundraising 319

Fundraising Sponsor Registration Platform 319

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

Practice 237

Practice Fundraising Guide Channel 237

Association Analytics

SEPTEMBER 13, 2023

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169

Analytics Education Program Impact 169

Association Analytics

AUGUST 14, 2023

Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. Prompt engineering is the process of crafting specific prompts – including data input, queries, and/or searches – and entering them into the AI tool to get an answer.

Associations 317

Associations San Diego Las Vegas North Carolina 317

.orgSource

JANUARY 8, 2024

It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication. We are frequently so busy that we lose track of our feelings. Instead of treating others how you would like to be treated, empathy is understanding what others need and acting accordingly.

Technology 221

Technology Skills Awareness Leadership 221

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

AccelEvents

JANUARY 25, 2021

More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. By tracking overall event attendance and specific session attendance, you can determine which pieces of event content were most appealing to your target audience. Attendee Demographics.

Virtual 98

Virtual Data Sponsor Demographics 98

sgEngage

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

Digital 105

Digital Report Practice Impact 105

Care2

JANUARY 5, 2011

Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. Is your nonprofit tracking data on followers and fans from your social networks? The Millennials, Gen Xers, and the Matures. The are tech savvy.

Demographics 64

Demographics Internet Trend Social Network 64

sgEngage

SEPTEMBER 4, 2023

From gathering demographic data to understanding your grantees’ experiences, grantmaking organizations have been working through many multifaceted conundrums this year. Check out the Session Catalogue for more information on other tracks that you might find useful, including Sector Leadership and Trends and Tech Innovation.

Blackbaud 95

Blackbaud Denver Demographics Case Study 95

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

Data 105

Data Conversation Demographics Profile 105

Neon CRM

NOVEMBER 7, 2023

If you want to be effective in your grassroots fundraising and advocacy campaigns, you need to be tracking as much donor and supporter data as you can. While some demographics are easy to understand and identify (gender, age, etc.), some are not. Fundraising 4 Donor Segmentation Strategies That Drive Results 7 min read Read Now 6.

Advocacy 98

Advocacy Tips Fundraising Campaign 98

TechImpact

JULY 30, 2014

You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Implement offline conversion tracking. Use funnel conversion tools.

Analytics 223

Analytics Statistics Google Demographics 223

.orgSource

APRIL 25, 2023

If you haven’t been tracking workforce statistics, now is the time to begin. When my clients need to make important decisions, I always recommend that they use data to guide their thinking. HR analytics can bring objectivity to what is frequently a highly subjective process.

Application 221

Application Statistics Culture Job 221

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic. Only ask questions you cannot find the answers too.

Audience 85

Audience Donor Survey Social Media 85

Bloomerang

JULY 7, 2022

After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Consider both demographic and psychographic characteristics when defining your segments. Define your audience.

Mail 111

Mail Retention Practice Donor 111

Candid

OCTOBER 3, 2024

We will rely on our extensive data collection—from 990 data, to contributed data, to our ever-growing demographic data collection—to track these metrics. Metric: Nonprofits led by people of color receive their fair share of grant dollars.

Metrics 52

Metrics Articulate Measure Demographics 52