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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. By defining your members’ preferences and interests, you’ll be able to target them more personally and at just the right time in their member journey.

Analytics 169
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Member Retention Strategies For Professional Associations

Association Analytics

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more.

Retention 169
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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. This is a mistake that costs non-profits valuable time and resources. You only have so many staff members, so much money and so much time in a day. Who can you truly call a “major donor prospect?”

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Advancing racial equity for effective environmental grantmaking 

Candid

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. EGA is also wasting no time to realize the potential of carefully collected data to advance racial equity in the field.

Effective 103
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Voting, Elections and Real Time Social Media

NCE Social Media

Did you know that Facebook is doing real time tracking of voting today? John Haydon , who is a social media specialist that I have referenced numerous times , has a great brief video showing you what Facebook is up to. First, I hope you vote today !

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Reimagining grantmaking with data collaboration at scale 

Candid

Each organization represented an active participant in our growing community of nearly 150 Demographics via Candid partners who have joined us to create more efficient, equitable, and effective grantmaking processes. Demographics via Candid also provided the company with reliable data sources to support deeper analysis.