Candid

JULY 9, 2024

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Demographics Data Issue Question 105

Candid

MAY 16, 2024

What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.

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Demographics Nonprofit Leadership Data 119

Candid

DECEMBER 6, 2023

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.

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Demographics Data Free Evaluation 111

Candid

NOVEMBER 7, 2023

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. Collecting demographic data can lead to meaningful change.

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Demographics Lesson Action Data 116

Candid

SEPTEMBER 26, 2023

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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Demographics Course Data Survey 105

Candid

JANUARY 4, 2023

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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Demographics Practice Fund Data 111

Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. To date, over 55,000 nonprofits have shared some information on their staffs’ and board members’ race and ethnicity, sexual orientation, gender identity, and disability status, through their Candid profile.

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Demographics Accessibility Data Free 98

Fast Company Tech

FEBRUARY 27, 2025

Yope is the latest photo-sharing app vying to take on Instagram and TikTok. While WhatsApp and Snapchat allow for group messaging and Instagram offers private accounts, Yope blends the best of bothcreating a space where users can share photos exclusively with their chosen circles. The pitch? million on a valuation of $50 million.

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Photo Blended Demographics Social Media 107

Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Demographics Social Build Green 98

Nonprofit Tech for Good

MARCH 4, 2023

This is where we share life updates with friends and family, get inspiration from others, and even consume news. This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters.

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Social Media Media Social Nonprofit 333

The NonProfit Times

NOVEMBER 27, 2024

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Donor Time Demographics Donation 104

Candid

OCTOBER 23, 2024

We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations. Shift to a mindset of shared purpose and abundance Successful fundraising requires shifting from a mindset of scarcity to one of shared purpose and abundance. Engage in meaningful conversations and radical listening.

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Donor Strategy Relationship Children 105

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. Do your most impactful supporters tend to demonstrate any shared characteristics over time?

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Program Giving Gift Donor 104

Nonprofit Tech for Good

JULY 12, 2020

Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. The event website is also an easy place to display and share live leaderboards and post final results. 1) Focus on audience. 3) Have a website for your golf event. 4) Utilize live leaderboards.

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Fundraising Hosting Lesson Learning 280

Nonprofit Tech for Good

DECEMBER 5, 2020

Above we shared templates you can use to write stellar year-end emails, but it can also be helpful to see what we shouldn’t include. This blog post shares six different ways your appeals can inadvertently hurt your chances of earning donations. 3) Year-End Email Appeals That Are Sure to Flop.

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Resource Fundraising Nonprofit Template 331

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation.

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Fund Nonprofit Raise Phase 331

Nonprofit Tech for Good

SEPTEMBER 27, 2018

GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way. Because the Coalition’s campaign was such a hit, we asked Claire to share how she makes the most of crowdfunding.

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Support Homeless Chicago Donor 234

Candid

JANUARY 14, 2025

The elements donors tend to review are: programmatic and strategy details charitable status financial information demographic data any available examples of how you are tracking your progress and measuring your results.

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Profile Nonprofit Search Charity 87

Candid

FEBRUARY 7, 2022

I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data. Of course, it is possible for both things to be true.

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Data Demographics Foundation Conversation 131

sgEngage

NOVEMBER 5, 2024

And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future. Audiences can be categorized into different segments based on their demographic information and donation behavior.

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Digital Impact Practice Report 116

sgEngage

OCTOBER 15, 2024

I’m excited to share some key insights from this report that I believe can help us all drive greater impact and ensure long-term sustainability in the sector. By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences.

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Action Impact Report Social 104

Greater Giving

OCTOBER 15, 2024

One of the best ways to understand your auction’s target audience is through supporter segmentation, which GivingDNA defines as “a strategy that nonprofits use to separate a donor base into smaller subgroups based on shared traits and characteristics.”

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Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.”

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

SEPTEMBER 19, 2017

Use a premium social sharing service for web pages and blog posts , such as Social Warfare ($29/yr). If your NGO engages in peer-to-peer fundraising and crowdfunding, be sure to use a service that has integrated social sharing and social login because social media results in 1 of 3 of P2P donations. Facebook is a must for all NGOs.

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NGO Social Media Media Social 228

Nonprofit Tech for Good

OCTOBER 12, 2023

Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract. Create a hashtag campaign for Giving Tuesday and share your followers’ posts. Answer comments from your followers to show your nonprofit is more than just a logo and a name asking for money.

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Social Media Content Media Social 328

Bloomerang

NOVEMBER 1, 2024

TIP 8: Since fewer folks in any demographic write checks, stop making checks your primary mode of payment. TIP 11: Once you’ve found out the media channels your supporters favor, develop a written impact reporting plan that shares content across these platforms. Begin thinking of donors as beneficiaries too. Multiple times.

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Tips Strategy Volunteer Donor 114

Association Analytics

MAY 17, 2021

You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Demographic/Career Info. But are you truly leveraging that information? Are you using it to increase revenue and lower costs per renewal?

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Retention Data Associations Demographics 192

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Nonprofit Social Media 361

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Campaigns can start on a dedicated fundraising page, be shared on social media, and followed up through email or text, creating multiple touchpoints for supporters.

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Online Support Fundraising Digital 98

Nonprofit Tech for Good

MAY 8, 2019

Have there been demographic, economic, or policy changes that affect your messages and offerings? As WordPress became more capable, Joomla and Drupal lost market share; their shrinking support communities translated into higher maintenance costs. The environment is always changing. Do your online efforts reflect those changes?

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Online Nonprofit Hunger WordPress 241

Nonprofit Tech for Good

AUGUST 29, 2019

Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story. Share helpful, valuable information on the issue. You can also create mock-ups for your ads in the Creative Hub.

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Donation Money Raise Ideas 279

Nonprofit Tech for Good

MAY 16, 2024

It considers factors like giving history, demographic data, and communication preferences. They can also split based on demographics and communication preferences. Use AI tools to segment them based on factors such as giving, demographics, and communication. The platform uses predictive analytics. Segment your donors.

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Donation Fundraising Data Donor 251

Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. In this blog, we share details about the changes, their implications, and the thinking that went into making them. What’s changed?

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Profile Demographics Alaska Data 98

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Donor Analytics 360

Association Analytics

DECEMBER 15, 2022

You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

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Retention Data Demographics Associations 169

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. It’s also vital to encourage registrants to share the auction with friends and family or post on their personal social media profiles. 2) Select a site to host your auction.

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Virtual Personal Fundraising Tips 258

Candid

AUGUST 12, 2024

nonprofit sector report, released in May, analyzes the demographic composition of nonprofit staff, leaders, and board members in terms of race/ethnicity, gender, sexual orientation, and disability status. What does the information shared by 59,550 U.S. Candid’s The state of diversity in the U.S.

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Organization Nonprofit Demographics Influence 105