NTEN

OCTOBER 19, 2012

Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting. Richard Becker. Target Analytics at Blackbaud. Online advertising has evolved.

Marketing 81

Marketing Online Social Media ROI 81

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. Consider the topics and platforms that are appropriate for the various demographics. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Animoto) Dan Stevens, President of Association.TV/WorkerBee.TV,

Video 221

Video Communication Strategy Create 221

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 53

Social Network ROI Social Media Advocacy 53

Bloomerang

JUNE 20, 2023

Identify and describe your event attendees, including interests and demographic profiles. For example, if your audience is primarily young professionals in the technology sector, then target sponsors catering to this demographic such as banks, tech companies, health insurance plans, and retailers.

Tips 106

Tips Sponsor Demographics Audience 106

Pamela Grow

FEBRUARY 5, 2025

I can show you how a copywriting client experienced an ROI of 644% just from a shift in focus… only to fall back on their old I, Me, Mine centered copy (to predictably lackluster results) for their very next ask. Know Your Donors: Fundraising isnt about data points or demographic segments. Its about people.

Lesson 52

Lesson Fundraising Organization Case Study 52

Bloomerang

JANUARY 3, 2022

Donor demographics . ROI (return on investment). Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Number of new donors acquired . Number of donors who upgraded their gifts . Once you’ve pulled your numbers, conduct a debrief with your team to go over the data.

Evaluation 131

Evaluation Metrics Campaign Fundraising 131

Bloomerang

SEPTEMBER 7, 2021

Because the anticipated ROI at this point is modest, smart awareness-building strategies are broad brush and relatively inexpensive. Again, the anticipated ROI at this point is modest so the selected strategy should be equally modest. Local demographics. If people barely know you exist, it’s too soon to ask for a big gift.

Analysis 144

Analysis Benefit Fundraising Ratio 144

TechCrunch

JULY 27, 2021

The platform enables cure.fit to reduce the production time for visual content and personalize campaigns based on users’ interests, demographics and locations. Boost ROI with intent data and personalized multichannel marketing campaigns. Rocketium’s AI-based copywriter.

Campaign 100

Campaign Team Marketing Create 100

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. Let’s face it, your donors want to know exactly how their money is being spent and what service impact their donations have through your nonprofit. and again.

Digital 138

Digital Data Marketing Nonprofit 138

TechCrunch

JULY 15, 2021

There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. However , despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach.

Influence 97

Influence Marketing Platform Africa 97

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+.

Social Media 45

Social Media Demographics Online Advocacy 45

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. The characteristics of your donor base.

Giving 122

Giving Fundraising Retention Campaign 122

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign? com , Inc.

Social Network 28

Social Network Demographics Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign? com , Inc.

Social Network 28

Social Network Demographics Social Media Network 28

Care2

FEBRUARY 19, 2014

The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI). Google Analytics has added their new Demographics and Interests information and that could be explored for potential audiences.

Audience 66

Audience Alternative Organization ROI 66

AccelEvents

AUGUST 21, 2020

Greater ROI. Virtual events offer an incredible return on investment (ROI) because there is no need to book a physical venue or hire catering services. And while you do need those things for a hybrid event, they still provide a great ROI. . Hybrid events have a large reach and are easily scalable.

Virtual 91

Virtual Sponsor Registration ROI 91

AccelEvents

OCTOBER 8, 2020

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . The opportunity to grow brand awareness, generate and capture leads, and to convert sales is almost always worth the initial investment. . But does the same hold true for virtual events? .

Sponsor 98

Sponsor Virtual Audience Demographics 98

AccelEvents

JULY 7, 2021

Track event ROI. It can be challenging to know how successful your event indeed was if you don’t measure or track ROI. Here you want to target VIP events, user conferences, product launches, and roadshows as these target specific desires and audience demographics. . Key Takeaways for Optimizing Marketing Funnels with Events.

Marketing 97

Marketing Virtual Audience Awareness 97

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

Marketing 105

Marketing Social Media Sponsor Virtual 105

sgEngage

SEPTEMBER 11, 2023

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. The Fleece and Thank You team has seen great return on investment (ROI) for their annual golf tournament fundraiser , which raises dollars to create fleece blankets for patients in area children’ hospitals.

Charity 104

Charity Create Sponsor Social Media 104

NonProfit Hub

JANUARY 28, 2021

Get as much information from users as possible during the signup process to strengthen demographic segmenting. This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. . So, to ensure that your emails reach out to potential donors, segmenting must be taken seriously.

email 88

email Marketing Nonprofit Spam 88

sgEngage

APRIL 10, 2023

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Demographic and personal information. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Wealth indicators.

Donor 97

Donor Campaign Fundraising Demographics 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. A terrific resource on ROI and Social Media shared by Kami Huyse – Oliver Blanchard’s Social Media and ROI for Associations. I believe this is because it is so difficult to measure behavior change.

Social Media 94

Social Media Summary Measure Media 94

Socialbrite

OCTOBER 31, 2021

As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. According to a report from Wyzowl , 78% of marketers agree that video marketing has produced a good ROI for their organizations. Measuring your video marketing.

Measure 59

Measure Video Marketing Guide 59

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Campaign 59

Campaign Money Raise Online 59

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+.

Social Media 34

Social Media Demographics Advocacy Online 34

ASU Lodestar Center

SEPTEMBER 5, 2012

The largest demographic of people who are using it is 35-44 years of age. What's in it for 'them' (ROI for both your members and your association)? So there is always return on investment (ROI)—and it mainly boils down to awareness, increasing your membership and reach. So maybe a. Gen X-er might be better?? You have a yes.

Social 82

Social Create Social Media Associations 82

Bloomerang

MAY 30, 2022

Conduct audience research to assess the demographics, interests, and motivations of your supporter base. This allows you to keep your focus on marketing channels that will deliver a higher return on investment (ROI) for your campaign. Refresh your organization’s case for support by: Conducting audience research.

Fundraising 140

Fundraising Guide Social Media Donor 140

Greater Giving

JULY 5, 2024

Assemble your event planning team and ask yourselves the following questions: What common demographic characteristics do potential attendees have? To do so, you need to deep dive into their characteristics and preferences. For example, think about their age and interests. Where do most of your potential attendees live?

Work 98

Work Virtual Poll Audience 98

Bloomerang

OCTOBER 16, 2023

Along with storing donors’ contact and demographic information, this technology helps build relationships with supporters by saving previous engagement data, such as past donations or events attended. A solution that you can’t afford (or one that you know you won’t be able to afford in the future) will only decrease your overall ROI.

Database 104

Database Donor Guide Software 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Demographics How many people visit the site?

Social Media 56

Social Media Metrics Media Social 56

sgEngage

AUGUST 23, 2023

Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. You can also leverage demographic targeting to narrow your target audience further. With clicks, high performance means users find your ads relevant and interesting.

Grant 94

Grant Guide Google Management 94

Bloomerang

APRIL 6, 2021

The ROI (return on investment) for direct mail appeals when compared to other marketing channels is high; response rates to direct mail appeals are roughly 10 times higher than any digital channel (including email). . Older donors are a highly sought-after and valuable demographic to pursue for fundraising. Demographic information.

Mail 71

Mail Channel Fundraising Strategy 71

AccelEvents

AUGUST 15, 2021

You’ll want to market to dedicated audience demographics, including primary, secondary, and tertiary audiences. Hybrid events encourage more attendees at your event and allow you to connect with demographics who cannot attend your live event. Consider your hybrid event like a marketing campaign.

Audience 98

Audience Hosting Registration Virtual 98

AccelEvents

JULY 28, 2021

While the overall target audience demographics may be similar, the event experience differs. Consider attracting top talent but hosting a free hybrid event to build brand awareness and use audience metrics for long-term ROI. This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Audience Hosting Metrics 98

DataRobot

JANUARY 13, 2022

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. To move from experimental AI to production-level, trustworthy, and ROI-driven AI, it’s vital to align data scientists, business analysts, domain experts, and business leaders to leverage overlapping expertise from these groups.

Data 52

Data ROI eBook Analytics 52

Allegiance Group

JANUARY 8, 2025

This leads to increased loyalty, greater satisfaction, and a better ROI, especially compared to acquiring new donors. Whether for-profit or nonprofit, when an organization provides an excellent experience, it deepens the connection a donor feels with their organization. Need help understanding your donors?

Map 52

Map Donor Team Experiment 52