Your Brain On Good Stories: Why Storytelling Matters For Nonprofits
TechImpact
OCTOBER 30, 2014
According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. The formula.
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