Best Practices for Donor Acquisition and Retention Through Direct Mail
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Similarly, they found that donors with household incomes under $40,000 prefer the storytelling of direct mail (40%) to email (17%) more so than donors ages 65+ who prefer direct mail (36%) over email (30%) campaigns. Define your audience.
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